SEO, Web marketing and more...

Many companies already have a website but "it's not working at all". It's like having opened a shop in a small alley, without even a sign and expecting customers to find you. Just as a real-life shop needs advertisement and promotion to attract customers, a website also needs to "get known"  on the Internet and attract visitors.

At Sol Software we have an integrated and comprehensive approach in the field of web marketing and try to utilise all possible methods of promotion to help boost a website's statistics. As we mentioned earlier, the goal is for a website to be effective in terms of revenue, and this requires a proper promotion and marketing online.

1. Search Engine Optimization (SEO)

The first and most important step for a website to attract visitors is the proper design. Sol Software can redesign you website according to the best practices for Search Engine Optimization. The optimization is done in such a way that each page of your website is optimized for 2-3 keyword combinations but we also optimize on a second level to incorporate many more similar keywords and in this way to take advantage of the long tail in search results. We must stress that at Sol Software we only use ethical (White-hat) SEO methods and avoid methods that try to trick search engines (Black-hat SEO) which can use to the penalizing or even exclusion of your website from search results.

2. Copywriting

The text of a website is its "juice", its "essence", and at the same time the best and most reliable way to gain good rankings for related web searches. We can help you with copywriting for your website so that you can fully utilize the internet to increase your market.

3. Search Engine and Portal submission

The second step is to enable visitors to find your website. To do this we submit your website to all major search engines, as well as portals relevant to your business, products and services, both in Greece and abroad.

4. Google Adwords pay per click

Then, and because there is a delay of a couple of months between the time of submission and the time your website will start to show up in search results, we can actively advertise your website using Google Adwords. In this we can target the advertising to certain searches and search terms. Google charges this according to the  Pay-Per-Click (PPC) method. This means that you are charged a small amount each time a user clicks on your ad to come to your website. The price depends on many factors including the search term targeted, the quality of your website, the time of year and more. Google Adwords can also be used to promote special discounts, offers and bargains.

5. Statistics Analysis

During the whole web marketing process we continually monitor and analyze the traffic, number of visitors, where they come from, what pages they view and many more parameters through Google Analytics. We can provide you with monthly reports with countless drill-down options and we even give you the option of monitoring your website statistics online yourself through a free-of-charge Google account. Based on this analysis we can come with suggestions for improvements on the website and for promotion actions to boost your website traffic.

6. Proof

Have a look at the growth of traffic of Green Corfu which was launched last June:

 

But as we cannot sell you our web marketing services through the internet, if we have aroused your interest enough, contact us through email, call us at 26630 31777 or 6932648788 or come by our office at Livadi Velonadon.