Copywriting for the Web

 

The content of your website is by far the most important factor for its success. First of all, the text should be correct in both spelling and syntax, and it should be easy to read, it should flow naturally. If this is not the case, the visitor will get tired, angry and wiil most probably leave your website as fast as possible. So it's very important that website copy should be written with the reader/visitor in mind.

On a different level, the text on your website makes up about 90% of the content that is used by search engines (Google, Yahoo, Bing κλπ) to rate your website, determine how relevant it is to a given search and where it should appear in the search results. So your text should also contain keywords relevant to your offered products and services, in the right density and in such a way that it's clear to search engines what your website is about. This is a very delicate issue, as keyword-stuffing can create a text that is repulsive to human readers. Excessive use of keywords (as search engines become smarter every day) can even lead to penalties by some search engines!

You can probably write a pretty good piece of text yourself to describe your products and services, the questions remains though how that piece of text can optimally function on the internet and. ultimately, bring you more customers. Good copywriting is a neglected and underappreciated art, but at the same time it can be the deciding factor of success or failure of a website.

Sol Software can do the copywriting for you website in both English and Greek (and Dutch, for those that might be interested) in a way that is attractive both to the reader and to the search engines. Of course this process is not as simple as it sounds. We will have to meet and have a thorough discussion covering your proucts and services, as well as your target group of customers, so that the end result can be perfect from every aspect.

But as we cannot sell you our copywriting services through the internet, if we have aroused your interest enough, contact us through email, call us at 26630 31777 or 6932648788 or come by our office at Livadi Velonadon.